Spirent Federal Systems

Task:

• Increase Spirent Federal name recognition inside parent company, Spirent, increase Spirent Federal name recognition in Government, Military and IT markets, exceed and surpass all public relations efforts in Federal space by primary competitor, use public relations to achieve recognition of value by parent company, Spirent, of Spirent Federal’s worth

Approach:

• Assumed role of internal and external point of contact for all public relations on behalf of Spirent Federal
• Implemented, managed and executed core public relations programs on behalf of Spirent Federal from April of 2005 to February of 2006, including announcement program, media relations program, analyst relations program, bylined articles program, industry monitoring and intelligence program, and internal communications program

Results:

• Forty five articles about Spirent Federal in Government, Military and IT media, including thirty feature articles, four sidebars, and cover stories in the Los Angeles Business Journal and Government Computer News
• Three analyst reports on Spirent Federal that did not discuss primary competitor
• Six bylined articles on Spirent Federal placed in target media outlet
• Six press releases on Spirent Federal issued over BusinessWire
• Mention of Spirent Federal in six press releases issued by events
• Twenty six articles on Spirent Federal published in parent company’s newsletter
• Thirty articles on Spirent Federal published on parent company’s Web site

Spirent Federal

Original Coverage

4/24/05 – Military Information Technology – International Communications Exercise Tests C4 Interoperability – Feature

4/24/05 – Military Information Technology – Interoperability Testing Ground – Feature

4/24/05 – Military Information Technology – Tested and Measured for Battle – Sidebar

Volume9, Issue 3 – Military Information Technology – Tested and Measured for Battle – Sidebar

4/26/05 – Military Information Technology’s E-nnouncment – Tested and Measured for Battle – Sidebar

5/4/05 – US Fed News – Spirent Federal Wins $80,000 Contract – Press Release

5/11/05 – Market Wire News – The Future Military, Homeland Defense, and New Economic Opportunities Focus of New Internet Summit – Press Release Quote

5/19/05 – Converge! Network Digest – “Combined Endeavor” Brings Together Largest Interoperability Event – Feature

5/24/05 – Government Computer News – Road to IP v.6 May Be Long and Winding – Feature

6/6/05 – Government Computer News – Critics Say Agencies Are Behind the Curve on IP v.6 – Feature

6/6/05 – Government Computer News - Critics Say Agencies Are Behind the Curve on IP v.6 – Cover Story

6/13/05 – Military Information Technology – Communications Exercise Highlights Military Cooperation – Feature

July 2005 – Homeland Defense Journal – Spirent Federal Participates at Combined Endeavor – Feature

Volume 9, Issue 5 – Military Information Technology – “Can You Read Me (Jacques, Sven or Ivan)?” – Feature

8/19/05 – InfoWorld – U.S. Government IPv6 Testing Must Go On – Feature

8/19/05 – InfoWorld Nederland – Worldbeat – U.S. Government IPv6 Testing Must Go On – Feature

8/22/05 – Webwereld – Worldbeat – U.S. Government IPv6 Testing Must Go On – Feature

8/25/05 – US Fed News – Spirent Federal Systems Wins $125,000 Contract – Press Release

10/4/05 – LabRat Magazine – Endeavoring to Communicate – Feature

10/17/05 – Los Angeles Business Journal – Get Ready for Yet Another Upgrade As Next Version of Web Takes Hold – Cover Story

10/17/05 – Los Angeles Business Journal – Get Ready for Yet Another Upgrade As Next Version of Web Takes Hold – Feature

10/24/05 – San Diego Business Journal – Internet’s Newest Upgrade Slowly Taking Root – Feature

10/24/05 – San Diego Business Journal – Internet’s Newest Upgrade Slowly Taking Root – Feature

10/26/05 – Converge! Network Digest – Spirent Federal Introduces Global Services for IPv6 – Feature

10/27/05 – The IPv6 Portal – Spirent Federal Introduces Global Services for IPv6 – Feature

11/22/05 – Light Reading – IPv6 Addresses IPTV – Mention

12/5/05 – ZD Net – Wells Joins ‘Fathers of the Internet’ at New Internet Summit – Mention

12/6/05 – Converge! Network Digest – Spirent Federal and Innofone Establish IPv6 Test Center in No. Virginia – Feature

12/6/05 – Converge! Network Digest – UNH-IOL Tests Security, Mobility and VoIP on IPv6 Testbed – Mention

12/7/05 – Network World – IPv6 Tests Show Solid Interoperability, Slow Performance – Feature

12/7/05 – Federal Computer Week – Companies Form IPv6 Test Center – Feature

12/7/05 – Light Reading – Spirent Partners on IPv6 – Feature

12/7/05 – Reuter’s Significant Developments – Spirent plc’s Spirent Federal and v6 Transition Form Alliance to Establish IPv6 Test Center – Feature

12/7/05 – The IPv6 Portal – Spirent Federal and v6 Transition Form Alliance – Feature

12/8/05 – InfoWorld – Companies to Build IPv6 Test Center – Feature

12/9/05 – Techworld – Companies to Build IPv6 Test Center – Feature

12/9/05 – Computerworld – Companies to Build IPv6 Test Center – Feature

12/14/05 – InformationWeek – Spirent Sets Up IPv6 Test Center – Feature

12/14/05 – CommsDesign – Spirent Sets Up IPv6 Test Center – Feature

12/14/05 – Network World – IPv6 Voice, Mobility Tested – Mention

1/9/05 – Government Computer News – Will IPv6 Networks Be Ready to Handle Government’s Needs? – Feature

1/9/05 – Government Computer News – Will IPv6 Networks Be Ready to Handle Government’s Needs? – Sidebar

1/11/05 – GCN Daily Update – Will IPv6 Networks Be Ready to Handle Government’s Needs? – Feature

1/21/05 – TMCnet – In Bed With IPv6 – Mention

1/23/05 – Telephony Online – In Bed With IPv6 – Mention

Analyst Reports

November 2005 – Frost & Sullivan – Movers & Shakers of the Month – Spirent Federal Systems Inc.

November 2005 – Homeland Defense Journal and IT Security Special Report – New IP Telephony Solutions for the Government Enterprise – The Opportunities and Challenges of Migrating to VoIP

December 2005 – Current Analysis – Competitive Intelligence Report (1205) – Public Sector Solutions – Spirent Federal and v6 Transition Create Testing Alliance

Contributed Articles

April 2005 – 6Sense – Multicast Communications Supporting Shared Applications – Bill Kine

May 2005 – 6Sense – Fault Diagnosis in Converged IP Networks – Tri Do

July 2005 – 6Sense – Which Will Arrive First: IPv6 or the Metric System? – Bill Kine

October 2005 – 6Sense – Real Time Validation and Support for IPv6 Implementations Using the Spirent Federal ClearSight Analyzer – Tim O’Neill

November 2005 – 6Sense – IPv4/IPv6 Dual Stack Support Caveat Emptor – Bill Kine

January 2006 – 6Sense – IPv6 Testing – Let’s Get Real – Bill Kine

Spirent Federal Press Releases

5/18/05 – Spirent Federal Participates in Military’s Largest Communications Exercise; Recognized for Support of JITC in Combined Endeavor 2005

9/13/05 – Sprient Communications Celebrates 20 Years in GPS and GNSS Testing

9/14/05 – Sprient Communications Announces Commitment to Support SDS M-Code Simulation and Successful Deployment of GPS/Inertial Test Solutions

10/26/05 – Spirent Federal Introduces Global Services for IPv6; Professional Services Help Federal Agencies Respond to OMB Memo; GSA Contract Eases Immediate Procurement

12/7/05 – Spirent Federal and v6 Transition From Alliance; Testing and Transition Leaders Team to Establish Foremost Testing Authority for IPv6

12/7/05 – v6Transtion Joins Forces With Spirent Federal to Establish World’s Premier IPv6 Test Center; Leading IPv6 Test Center Provides Solution for Government Agencies Looking for a Reliable and Convenient Site to Test Networks and Products for IPv6 Capability

Event Press Releases

4/26/05 – Top Military, Civilian Government, and Industry Leaders Meet to Create the Future of the Internet at Coalition Summit for IPv6

8/31/05 – Leading Vendors Sponsor the NAv6TF North American IPv6 Technology Conference in San Jose, September 19-22, 2005

10/19/05 – Major Operational and Business Opportunities With the New Internet to be Featured at December Conference

11/22/05 – The Future of Television on the Internet is Featured Topic at US IPv6 Summit in Reston, Virginia

12/6/05 – US IPv6 Summit 2005 Generates More Revenue Than Ever With Over 600 Attendees

12/6/05 – UNH-IOL Tests Security, Mobility and Voice over IP (VoIP) on Largest Multi-Vendor IPv6 Test Bed; Second ‘Moonv6’ Multi-Vendor IPv6 Group Test of 2005 Demonstrates VoIP over IPv6, Network Management and Security (IPsec) Protocols

GPS Media Coverage

GPS World:  Calendar 2005 – Spirent Federal Conference - Listing

8/29/05 – EE Times – GPS Experts Take Up Bird Watching – Mention

9/1/05 – Avionics Magazine – Test Equipment – Listing

9/13/05 – ASD-Network – Sprient Communications Announces Commitment to Support SDS M-Code Simulation and Successful Deployment of GPS/Inertial Test Solutions – Republished Press Release

9/14/05 – EPICOS - Sprient Communications Celebrates 20 Years in GPS and GNSS Testing – Republished Press Release

9/15/05 – GPSat Systems Australia – Spirent Commitment to SDS M-Code Simulation – Feature

10/1/05 – GPS World – Spirent GPS- Inertial Simulator – Feature

10/1/05 – GPS World – Turn, Turn, Turn – Contributed Article by Curtis Hay

SPIRENTBrief

5/19/05 – Spirent Federal wins acclaim

5/26/05 – Spirent Federal key player in Combined Endeavor testing

5/26/05 – IPv6 show to catch on

6/30/05 – Sprient Federal participates in Combined Endeavor

7/14/05 – Spirent assists international military communications exercise – Spirent Federal helped prepare and assist a recently completed military communications and information system exercise involving 43 countries, Military Information Technology magazine reports.

7/14/05 – Spirent’s Kine: High time to embrace IPv6

8/25/05 – Spirent helps Defense Department test IPv6 – The Defense Information Systems Agency is using equipment from Spirent Federal to test IPv6, which the Defense Department wants to begin using on a wide scale in 2008.

9/1/05 – Spirent Federal sponsors IPv6 conference

9/22/05 – Spirent’s GPS, GNSS testing turns 20

10/13/05 – Spirent intros test for GPS/inertial solution

10/13/05 – Spirent affirms commitment to GPS M-code simulation

10/13/05 – Analysis: Why Spirent Federal’s ClearSight Analyzer is crucial to IPv6 transition

10/13/05 – 20 years and counting for Spirent in GPS, GNSS

10/20/05 – IPv6 transition faces hurdles, says Spirent Federal’s Jim Jordan

10/20/05 – Sprient Federal’s Curtis Hay tackles vehicle navigation shortcomings

10/27/05 – Sprient Federal among participants at IPv6 Summit

10/27/05 – Spirent Federal targets IPv6 transition with new support services

11/17/05 – Spirent’s Bahaa Moukadam talks VoIP

12/1/05 – Spirent Federal’s Ellen Hall, Jim Jordan honored by Frost & Sullivan

12/8/05 – Spirent Federal, v6 Transition to establish world’s foremost IPv6 test center

12/8/05 – Spirent helps test IPv6 calls via Moonv6 network

12/8/05 – IPv6 Summit draws a crowd – This week’s U.S. IPv6 Summit 2005, sponsored in part by Spirent Federal Systems, was expected to attract more than 600 registered attendees.

12/15/05 – Spirent Federal, v6Transition set up IPv6 test center

12/15/05 – Spirent Federal joins forces with other vendors to test Moonv6 network

1/12/06 – Jim Jordan retires

1/12/06 – Spirent’s Bill Kine discusses IPv6

Spirent Communications News Archive 2005

12/09/05 - Companies to Build IPv6 Test Center--Computerworld
Spirent Federal is partnering to create the world's leading IPv6 testing facility near Washington.

12/07/05 - IPv6 tests show solid interoperability, slow performance--NetworkWorld
Spirent Communications provided IPv6 test equipment and personnel to help the military run tests conducted this fall on Moonv6, the world’s largest native IPv6 backbone. The tests showed improvement in the ability of network equipment vendors to conform to the IPv6 standards and interoperate with each other.

12/07/05 - Spirent® Federal and v6 Transition Form Alliance
SPIRENT® Federal teams with v6 Transition to establish the world's foremost IPv6 test center in Northern Virginia.

12/07/05 - Spirent Federal, v6 Transition to establish world's foremost IPv6 test center--LightReading
Spirent Federal Systems has forged an alliance with v6 Transition, a unit of Innofone.com, to build an IPv6 test center for the U.S. government and its employees in Northern Virginia.

12/06/05 - Spirent helps test IPv6 calls via Moonv6 network--tmcnet
Spirent Communications was among the key participants in a successful demonstration of mobility, security and international voice calls over IPv6 at the University of New Hampshire InterOperability Laboratory.

12/01/05 - Spirent Federal's Ellen Hall, Jim Jordan honored by Frost & Sullivan--Frost & Sullivan
Frost & Sullivan has honored Ellen Hall, president of Spirent Federal, and Jim Jordan, director of business development, as its Movers & Shakers of the Month. In a Q-and-A, the pair discuss the company's core business, possible emerging markets, the Moonv6 project and more.

11/22/05 - Spirent Sponsors IPv6 Summit--LightReading
Spirent Communications is a sponsor of the upcoming U.S. IPv6 Summit Conference, at which Peter Price, the president of the National Academy of Television Arts and Sciences, is scheduled to deliver a speech on the future of TV broadcasting over the Internet.

11/17/05 - Spirent's Bahaa Moukadam talks VoIP--Homeland Defense Journal VoIP Special Report
Bahaa Moukadam, vice president of IP Telephony Performance Analysis at Spirent Communications, discusses security and other issues associated with VoIP and explains why testing is crucial in VoIP deployments.

10/26/05 - Spirent Federal Introduces Global Services for IPv6
Spirent Federal Systems today announced the availability of Spirent Global Services, technical support teams for U.S. Government agencies and their prime contractors acting on guidance from the Office and Management and Budget (OMB) to ensure an orderly and secure transition from IPv4 to IPv6.

10/24/05 - Internet’s Newest Upgrade Slowly Taking Root--San Diego Business Journal
For a while, systems will be tunneling both IPv4 and IPv6 through their routers, which may slow things down. “Workstations, hand-held devices, they have to be compatible,” said Jim Jordan, director of business development for Spirent Federal Systems Inc.

10/20/05 - Spirent Federal's Curtis Hay tackles vehicle navigation shortcomings--GPS World
Curtis Hay of Spirent Federal Systems describes the challenges associated with implementing wheel-speed sensor measurement technology to make vehicle navigation systems more successful in places where tall buildings might block range measurements.

10/19/05 - Spirent Federal among participants at IPv6 Summit--MarketWire
Spirent Federal will be among the key participants at the upcoming United States IPv6 Summit, scheduled for Dec. 6 to 9 in Reston, Va.

10/17/05 - IPv6 transition faces hurdles, says Spirent Federal's Jim Jordan--Los Angeles Business Journal
A major complicating factor in the transition from IPv4 to IPv6 is that some companies may need a full equipment upgrade to make the switch, says Jim Jordan, director of business development for Spirent Federal Systems.

10/01/05 - Spirent intros tests for GPS/inertial solution--GPS World
Spirent Communications unveiled new test systems related to its integrated GPS/inertial solution.

10/01/05 - Analysis: Why Spirent Federal's ClearSight Analyzer is crucial to IPv6 transition--6Sense
Tim O'Neill, director of Business and Technology Development ClearSight Networks, discusses how Spirent Federal's ClearSight Network Analyzer can be used to facilitate the move from IPv4 to IPv6.

09/22/05 - Spirent's GPS, GNSS testing turns 20--Point of Beginning
Twenty years have passed since Spirent Communications started testing Global Positioning System and Global Navigation Satellite System services, and during that time the company has scored plenty of industry firsts, such as being the first to offer commercial M-code, L5 and L2C simulators.

09/14/05 - Spirent® Communications Announces Commitment to Support SDS M-Code Simulation and Successful Deployment of GPS/Inertial Test Solutions
Spirent Communications (NYSE: SPM; LSE: SPT) announces today its commitment to continue to provide the most comprehensive and accurate GPS M-code simulation capability, including support for testing United States Simulator Data Set (SDS) M-code.

09/13/05 - Spirent® Communications Celebrates 20 years in GPS and GNSS Testing
Over the past 20 years Spirent has remained at the forefront of GNSS testing, initially with GPS and then progressively to include augmentation systems such as space based augmentation systems (SBAS) and local area augmentation systems (LAAS) and additional navigation systems such as GLONASS and, looking to the future, Galileo.

09/01/05 - Spirent Federal sponsors IPv6 conference--TMCnet
Spirent Federal Systems has signed on to sponsor the NAv6TF North American IPv6 Technology Conference, scheduled to take place in San Jose, Calif., from September 19-22.

08/25/05 - Spirent helps Defense Department test IPv6--InfoWorld
The Defense Information Systems Agency is using equipment from Spirent Federal to test IPv6, which the Defense Department wants to begin using on a wide scale in 2008.

06/13/05 - Communications Exercise Highlights Military Cooperation—Military Information Technology
Combined Endeavor 2005, a recently completed military communications and information system exercise involving 43 countries, demonstrated the importance of automated electronic test equipment while also providing an inspiring example of international cooperation, according to a participating executive.

05/19/05 - Combined Endeavor Brings Together Largest Interoperability Event--Converge! Digest
Participants in Combined Endeavor 2005 will be conducting over 1,400 different interoperability tests, with the main elements being satellite communications, video teleconferencing, VoIP, and single channel radio networking. During the exercise, Spirent Federal Systems is supporting the Joint Interoperability Test Command (JITC) with a team of System Engineers and the latest test instrumentation.

05/18/05 - Spirent® Federal Participates in Military's Largest Communications Exercise; Recognized for Support of JITC in Combined Endeavor 2005
Spirent® Federal Systems today announced it was recognized by military leaders for the company's outstanding support during Combined Endeavor, the largest communications and information system (CIS) military exercise in the world.

05/11/05 - The Future of Military, Homeland Defense, and New Economic Opportunities Focus of New Internet Summit--Market Wire
"The Coalition Summit for IPv6 provides a bridge for communication between U.S. military forces, U.S. government officials, industry leaders, first responders, homeland defenders, and researchers in government, industry and academia," said Ellen Hall, president of Spirent Federal.

04/24/05 - International Communications Exercise Tests C4 Interoperability--Military Information Technology
As part of a team led by the Joint Interoperability Test Command, Spirent Federal used Spirent's Abacus 5000 to conduct Voice over IP and video testing, and employed Spirent's SmartBits Performance Analysis Test System with its Avalanche Web and Security Test System to simulate multiple users of the data network into command centers.

04/24/05 - Tested and Measured for Battle--Military Information Technology
One important supplier of test and measurement technology to the military is Spirent Federal, which provides parent company Spirent Communications’ Global Positioning Systems satellite navigation and network test systems. Spirent Federal provides best-of-breed solutions for military and secure test applications.

04/24/05 - Interoperability Testing Ground--
Several vendors including Spirent supported DICE 2005 by offering equipment for interoperability testing.

04/01/05 - Multicast Communications Supporting Shared Applications--6Sense
Multicast applications are catching on. The Internet already supports many large multicast applications such as news bureaus and financial services, writes Bill Kine, Product Manager, Spirent Communications.

Spirent Communications News Archive 2006

01/09/06 - Will IPv6 Networks Be Ready to Handle Government’s Needs?--Government Computer News
The government is committed to having its networks running IPv6 by 2008, however there are still a lot of unknowns. Spirent Communications is establishing an IPv6 testing center in Northern Virginia that will help answer these questions. “We’re making a lot of progress in IPv6 testing, but we can’t pat ourselves on the back yet,” says Spirent product manager Bill Kine.

01/09/06 - Spirent's Bill Kine discusses IPv6--Government Computer News
Tests of IPv6 have found that latency grows and performance decreases when network devices are asked to process IPv6 packets, said Spirent Communications product manager Bill Kine at last month's U.S. IPv6 Summit.

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